Join us for the CPRMN Social Media Lunch and Learn.

Hear from three leaders among the P.R. and marketing industry who will share best practices and tactical approaches for utilizing social media.

When: Thursday, January 21, 2010
Where: Morton's The Steakhouse, 65 E. Wacker Place
Time: 12 p.m.
Cost: $35 per person (includes a three-course lunch from Morton's)
Why: A chance to network, talk shop, share ideas, etc... as we get 2010 started!

Sarah Evans of Sevans Strategy, Steve Glynn of Spreenkler, LLC and Allan Schoenberg, of CME Group -- A CME, CBOT, NYMEX Company will all be speaking at this event.

Ticket price includes Morton's signature lunch:

Caesar Salad

Choice of Entree:
• Grilled Ribeye Steak with Garlic Butter and Mashed Potatoes
• Grilled Colossal Shrimp & Sea Scallops with Grilled Vegetables
• Grilled Northwest King Salmon with Sauteed Garlic Green Beans

Double Chocolate Mousse

(soft drinks, iced-tea, beer, wine and cocktails are extra cost)

About Sarah Evans:

A public relations and new media consultant at Sevans Strategy, Sarah has worked extensively in the non-for-profit, higher education and healthcare sectors. But it's her personal mission - to engage and employ the use of emerging technologies in all communication - that connects her with a rapidly growing base of more than 30,000 people.

A self-described "social media freak," she initiated and moderates #journchat, the weekly live chat between PR professionals, journalists and bloggers on the microblogging platform, Twitter. She is a guest writer for Mashable, one of the most popular social media blogs in the world and runs her own blog PRsarahevans.com. She most recently worked with a local crisis center to raise more than $160,000 in three weeks with the help of social media and was part of the Guiness World Book record breaking #beatcancer team.

A graduate of Millikin Univeristy in Decatur, Illinois, she is a life-long St. Louis Cardinals fan living in Chicago.

About Steve Glynn:

In 2006, Steve created Spreenkler (an organization of creative professionals) using basic website and blog software. Over the next two years he used a mix of social media tools, word-of-mouth and in-person events to build a passionate, active community leading to the resurgence of Milwaukee’s creative class.

In 2008, Steve spun the success of Spreenkler into the launch of an actual business; a creative services firm that educates students, businesses and cities on how they can use social media to connect with new audiences to grow their ideas.

The success of Spreenkler has created a case study in how the use of social media can build a business, create a passionate community and use creativity with purpose.

For Steve's blog go to 111Words.com


About Allan Schoenberg:

Director, Corporate Communications for CME Group -- A CME, CBOT, NYMEX Company
Allan Schoenberg is responsible for managing a team of 15 to develop and execute global corporate communications for the exchanges, which includes issues management, media relations, crisis management, social media, message development, international initiatives, and broadcast/digital communications. Within an 18 month time frame, Allan has worked closely with management and the communications team through two mergers (CBOT in July 2007; NYMEX in August 2008) worth a combined value of nearly $30 billion. Additionally, Allan initiated the company's social media strategy, which includes Facebook, Twitter and reaching out to influential bloggers.

Allan has also been an adjunct professor with DePaul University since 2005 teaching many public relations disciplines in the graduate school as well as an adjunct professor at Loyola University Chicago since 2006 teaching undergraduate public relations.